It is not something to treat lightly, since there is a lot of time, energy and expertise necessary in order to express the authenticity of the person behind the brand. Even though it is a long lasting process, it does carry vital benefits. The popularity and value of the people taking care of their personal brand is perceived much higher, and in time, that becomes profit.

Being consistent and creative offers trust to your followers and clients, and leads to loyalty, which will monetize through recurring sales. Working continuously on your brand can lead to new services and products, new opportunities and projects.